Care Dental Implant & Cosmetic Center

ACTIVE WEBSITE VISITORS

984

VISITORS FROM GOOGLE SEARCH

332

CLICKS FROM GOOGLE MAPS PROFILE

332

SHOWING IN GOOGLE TOP 3 (IMPLANTS)

98.77%

CLIENT OVERVIEW

Their Practice in Meridian, ID Was Basically Invisible to 9/10 Patients Looking for Implants & Cosmetic Dentistry

Care Dental Implant & Cosmetic Center is a general practice in Meridian, ID, the heart of the Boise Metro and one of the fastest-growing markets in the western United States. They offer implant dentistry and cosmetic dentistry. The clinical quality was never in question. The problem was that patients searching for those procedures on Google weren’t finding them. When someone nearby searched for a cosmetic dentist, Care Dental showed up in only 7.41% of those searches. Even for dental implants, a procedure they specialize in, large parts of the service area saw a competitor instead. Every month, 823,000 people search “dental implants” and 368,000 search “cosmetic dentist.” When a practice isn’t showing up in Google’s Top 3 results for those searches, those patients are calling someone else.

Care Dental offered both implant and cosmetic procedures, but in most parts of Meridian, patients searching for either service never saw them. The practice wasn’t reaching patients who were actively looking for what they offer.

Meridian, ID. Sep 2025 baseline: Dental Implants 56.79% / Cosmetic Dentist 7.41% Top-3 coverage

STARTING POINT

Search Performance

Where Care Dental stood across their most important keywords when the campaign started in September 2025.

COSMETIC DENTIST – 368K MONTHLY SEARCHES

Only 1 in 14 Nearby Patients Could Find This Practice for Cosmetic Work

368,000 people search “Cosmetic Dentist” every month. Care Dental’s implant
keywords were already at 55% coverage, but cosmetic sat at 7.41%. That gap tells a
specific story: one half of the practice was generating search visibility while the other
half was almost entirely hidden from patients looking for veneers, whitening, and smile
makeovers in the Meridian area.

Top-3 Coverage

7.41%

Visible to only 1 in 14 nearby searchers

SEPTEMBER 2025

IMPACT ON THE PRACTICE

DENTAL IMPLANTS – 823K MONTHLY SEARCHES

Implant Visibility at 55% - Competing, but Losing Patients at the Edges

823,000 monthly searches. Care Dental was showing up for about 55% of the local
grid for Dental Implants. Decent, but with heavy red zones across the outer service
area. Patients on the edges of Meridian were still going to competitors.

Patients From Google Search

56.79%

Decent, but nearly half the service area still saw a competitor

SEPTEMBER 2025

IMPACT ON THE PRACTICE

10 KEYWORDS TRACKED

Two Patient Types, One Practice - But Only Half Was Showing Up

Care Dental competes in both implant and cosmetic dentistry, two distinct patient
types searching for different procedures. 10 keywords tracked across both verticals.
The implant side was halfway there. The cosmetic side was nearly invisible. Organic
search was underperforming as a patient acquisition channel for both.

KEYWORDS TRACKED – SEP 2025

10

All at 1.23% Top-3 coverage or below – October 2025

IMPACT ON THE PRACTICE

THE STRATEGY

How We Helped Care Dental Grow From 56.79% to 98.77% Visibility in 6 Months

Care Dental needed to rank for both implant and cosmetic searches across the Meridian and Boise Metro area. Here is what we did

DENTAL SEO

1. We Rebuilt Their Google Business Profile

Before touching anything, we ran a local geo-grid audit across the Meridian/Boise Metro service area for all 10 tracked keywords. The data showed two completely different problems: implant keywords had 55% map pack coverage – salvageable – while cosmetic keywords sat at 7%, meaning Care Dental was essentially invisible to cosmetic patients. Those gaps called for two different content approaches, not one generic fix.

Selected GBP categories to address both intents: primary set to Cosmetic Dentist, secondary to Dental Implants Provider, with additional categories covering the full service mix
Wrote the business description to rank for both "dental implants Meridian" and "cosmetic dentist Boise" - keywords that need different language to trigger
Built an alternating content calendar: implant-focused posts one week targeting Meridian geography, cosmetic-focused posts the next targeting Boise Metro - so neither audience sees a stale profile
Q&A populated with procedure-specific questions patients search before booking, covering both verticals

Result: Both patient types became findable from the start.

REPUTATION

We Got More Patients Leaving Reviews

Reviews aren’t just social proof – Google reads the language patients use and associates it with search queries. That means a review mentioning “dental implants in Meridian” is doing SEO work. We built a system that generates those reviews consistently, not in sporadic bursts that look manipulated to Google’s velocity filters.

Post-appointment review requests segmented by procedure type: implant patients and cosmetic patients receive different prompts tied to their specific experience
Owner reply templates written to naturally include the procedure name and "Meridian, Idaho" reinforcing the location and service signals Google pulls from review text
Tracked keyword mentions in incoming reviews to monitor which procedure language patients were using organically
Weekly velocity monitoring to keep generation consistent - steady weekly reviews outperform batches for ranking stability

Result: Growing review count that strengthened rankings for both implant and cosmetic searches.

WEBSITE

We Optimized Their Website for Google

Caresmiles.com had procedure pages, but they weren’t built for search – no keyword targeting in title tags, no internal structure Google could follow, and no schema to tell Google what the practice actually offers. We rebuilt the on-page foundation from the title tag down so each page could rank for a specific query instead of competing with itself.

Rewrote title tags and meta descriptions across caresmiles.com to target exact implant and cosmetic keyword variations - each page targeting one primary query, not a generic practice name
Built dedicated procedure pages for each vertical: implant pages targeting "dental implants Meridian ID," cosmetic pages targeting "cosmetic dentist near me Boise"
Added LocalBusiness schema markup (JSON-LD) covering both service categories and the Meridian address - gives Google machine-readable confirmation of what the practice does and where
Created internal linking clusters: an implant hub page linking to full-mouth, All-on-4, and single implant pages; a cosmetic hub linking to veneers, whitening, and bonding so Google understands the site's topical depth in each area
Improved page load speed to reduce bounce before visitors reach the procedure content

Result: 569 visitors from Google search during the campaign, making it the #2 patient source.

DENTAL SEO

We Cleaned Up Listings and Published Photos

Inconsistent name, address, and phone data is one of the most common reasons a local practice stalls in map pack rankings – Google treats conflicting citations as a trust signal problem, not a formatting problem. We audited the full citation footprint and submitted clean data at the aggregator level so corrections propagate downstream automatically rather than requiring directory-by-directory fixes indefinitely

Citation audit across 60+ directories and data aggregators for the Meridian, ID location - identified every NAP variation that was sending conflicting signals to Google
Corrected inconsistent name, address, and phone entries; submitted clean data to major aggregators (Data Axle, Neustar/Localeze, Foursquare) that feed downstream directories at scale
Added Care Dental to Boise Metro and Idaho-specific directories that national dental chains don't target - a gap most competitors leave open
Uploaded before/after photos with EXIF geo-coordinates matching the Meridian practice address, reinforcing location relevance in Google's image index
Photos categorized by GBP type across four buckets: implant cases, cosmetic transformations, team, and office interior - giving each patient type visual confirmation they're in the right place

Resuit: Creamocaton aata everywnere Googie 1ooKS.

THE RESULTS

Care Dental Now Dominates Local Search in the Meridian, ID Area

In six months, Care Dental went from a mixed picture to near-complete dominance on their top implant keyword and a 283% improvement on cosmetic. Here’s exactly what moved.

DENTAL IMPLANTS • 823K/MO

56.79%

98.77%

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Top-3 Coverage

100%

COVERAGE

DENTAL IMPLANTS • 823K/MO

7.41%

28.40%

Top-3 Coverage

97%

COVERAGE

DENTAL IMPLANTS • 823K/MO

569

Visitors From Google Search

#2

CHANNEL RANK

DENTAL IMPLANTS • 823K/MO

SEP 2025

56.79%

MAR 2026

98.77%

Cosmetic Dentist

SEP 2025

56.79%

MAR 2026

28.40%

GOOGLE MAP RESULTS

Before and After: What Patients See When They Search

From near-invisible to top of the map pack — here’s how Care Dental’s visibility shifted for both dental implant and cosmetic dentist searches between September 2025 and March 2026.

Dental Implants

Sep 2025

56.79% Top-3

Mar 2026

98.77% Top-3

Cosmetic Dentist

Sep 2025

7.41% Top-3

Mar 2026

28.40% Top-3

WHAT’S INCLUDED

Showing Up on Google Led to Real Visitors

Better Google rankings don’t matter unless patients actually visit the website. Here’s what happened to caresmiles.com traffic as Care Dental’s rankings climbed.

Google Search is now the #2 way patients find caresmiles.com, with 569 visitors in just two months, nearly matching Direct traffic at 632. These patients searched for implants or a cosmetic dentist, found Care Dental in the results, and clicked through without any ad spend or cost per click. As the cosmetic rankings continue to climb, that number will only grow.

ACTIVE USERS

984

Feb - Mar 2026

NEW USERS

986

Predominantly new audience

AVG. ENGAGEMENT TIME

1:07

Per session

TRAFFIC BY CHANNEL

Direct

632 Organic Search

569 Organic Social

115 Referral

57

KEY TAKEAWAYS

What This Means for Practices Like Yours

You Can Grow Implants and Cosmetics at the Same Time

Care Dental didn’t have to choose between being found for implants and being found for cosmetics. With both tracked and optimized together, the Google Business Profile built visibility for both patient types at the same time, so neither procedure had to wait.

Better Rankings Mean More People Visiting Your Website

569 patients found caresmiles.com through Google search in just two months, making it the #2 source of website visitors. Each one found the practice, looked at the services, and saw the contact information.

Near-Total Visibility for Implant Patients Across Meridian

Dental Implants went from 56.79% to 98.77%, meaning nearly every patient in Meridian who searches for dental implants now sees Care Dental in Google’s Top 3. Near-complete dominance for a keyword searched 823,000 times every month.

Cosmetic Patients Are Still Coming

Cosmetic Dentist climbed from 7.41% to 28.40%, a +283% improvement, and it hasn’t peaked. Cosmetic searches typically take longer to fully mature than implant searches, but the work is done. More patients searching for a cosmetic dentist in Meridian are finding Care Dental every month.

Care Dental went from single-digit Top-3 visibility on their most competitive keywords to near-complete dominance across their service area, while building organic search into their #2 patient acquisition channel.

Full SEO Campaign Summary

Care Dental Implant & Cosmetic Center, Meridian, ID, 2025-2026

SERVICES USED

The System Behind Advanced Dental Lounge's Growth

Advanced Dental Lounge ran on Local SEO. Here’s every service in the TIE stack and what each one delivers.

Dental Local SEO

Full Local SEO: GBP optimization, citation building, content strategy, review velocity, and on-page work targeting map pack dominance for dental procedure keywords.

+4,320%

IMPLANT KEYWORD GROWTH

Full-Arch Lead Generation

Meta + Google campaigns built for your market. Authority-positioning creative that attracts serious full-arch patients at scale.

13.6x

ROAS BENCHMARK

Treatment Setters™

Dental-trained call center. Financial pre-screening, credit verification, and $50 deposit before booking.

$1.73M

REVENUE BENCHMARK (15 MO.)

Full Arch Academy™

TC sales training to close 35–45% of full-arch consults. Structured process for presenting $50K cases.

35-45%

AVG. CLOSE RATE

Implant Elevate ™

Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.

60+

VIDEO CUTS PER SHOOT

YOUR NEXT STEP

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Free Resource

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The same framework that generated $47M+ in full-arch revenue for our practices — in a free guide.

The exact 4-system architecture TIE installs in every practice
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Why the $50 deposit is the highest-leverage change most practices can make today
The TC training framework that drives 30–40% close rates from consults

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Blogs & Articles

Before TIE: 5 prior marketing companies — all went stale. Cookie-cutter, generic campaigns. Worst 3 months in 5 years right before TIE. 6,000+ implants placed but marketing was the weak link.